5 SURVEY MISTAKES:

Sogolytics VP of Success Melissa Krut works closely with internal teams and external partners to leverage Sogolytics’ feedback and experience management platform to drive accurate and relevant market, employee, and Voice of the Customer insights. With experience in training, building culture, and implementing technology solutions to support customer and employee experience, Melissa's focus is on empowerment, understanding, and, of course, success.

Ross Rubin is the founder and principal analyst at Reticle Research. Ross has been an industry analyst focused on innovation in the technology, media, and telecom markets for over 25 years, and has developed technology research services at leading firms, including The NPD Group and Jupiter Research (acquired by Forrester Research). He is a columnist for ZDNet and Fast Company and has previously written for CNET, Engadget, eWeek, Digital Trends, PCMag, ABCNews.com, Inc., VentureBeat, and TechCrunch.