Are you struggling with your survey response rate ? There are many things that you can do to increase that; ranging from targeting the right audience, crafting easy to understand questionnaire, to incentivising response.
How about pre-populating questions for which you already have the data? What’s pre-population? Here’s a quick overview on pre-population.
Now that you know what pre-population is and what it can do, you know immediately that it can help in 2 ways:
- Reduce the length of the survey by removing known questions
- Personalize the survey based on their past responses and preferences
Let’s talk about reducing the length of the survey. Many a times, when we run a survey, we are forced to ask questions for which we already have the data; name, age, education, job title, etc. only because we need that data at the time of creating the reports. With pre-population, you can create segmented reports without asking those questions.
With pre-population, you can personalize the survey not just by calling out their names in the survey, but also by routing/branching them around irrelevant questions. So, if you know that they do not like “XYZ”, you can completely hide questions about “XYZ”.
Pre-population helps in personalizing and reducing the length of the survey and thus increasing the response rate.
Go ahead and give pre-population a try today!
