Natasha Safronova
Natasha is all about exploring – whether it’s the latest market trend or the new state park or ski slope. She loves challenging herself, trying different things, and pondering on the next big product marketing idea.
Best Practices
Here’s to a Healthier and Happier You: The Summer “Drink More Water” Challenge
You have probably heard a lot about all of the amazing benefits of drinking more water. It’s ...
Natasha Safronova
July 5, 2022 | 5 MIN READ
Best Practices
Top 7 EXCEL 22 Favorites: NYCUA Annual Meeting Highlights
Credit union industry events are driven by one major idea and EXCEL 22, the New York Credit Uni...
Natasha Safronova
August 9, 2023 | 5 MIN READ
Best Practices
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT
Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Natasha Safronova
April 10, 2022 | 5 MIN READ
Best Practices
How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development
Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...
Natasha Safronova
February 24, 2022 | 5 MIN READ
Best Practices
One Way or Another: 22 Ideas for Your Employee Recognition Program
Let me state this up front: There is no proven recipe for a successful employee recognition pro...
Natasha Safronova
October 16, 2023 | 5 MIN READ
Best Practices
The Busy Marketer’s Glossary of Survey Terms
Have you been in a situation where somebody throws out a term or an acronym you don’t underst...
Natasha Safronova
November 9, 2021 | 5 MIN READ
Best Practices
Employee Engagement Lessons Learned in the Year of The Great Resignation
What are your top three professional highlights from 2021? For me, those are a job change, reva...
Natasha Safronova
October 22, 2021 | 5 MIN READ
Best Practices
15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)
Employee burnout is one of today’s biggest trends — and that’s not good news. One study ...
Natasha Safronova
December 2, 2022 | 5 MIN READ
Best Practices
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Natasha Safronova
August 25, 2021 | 5 MIN READ
Best Practices
Why Focus on HR and Marketing Alignment?
There are so many stories out there about the importance of alignment between marketing and sal...
Natasha Safronova
August 3, 2021 | 5 MIN READ
